LinkedIn Founder Reid Hoffman and John Steinbeck might be wildly different characters, yet when it comes to sparking creativity, they both employ an unexpected hack.

David Ogilvy attributed difficulties with original thinking to what he dubbed “the tyranny of reason.” Here are a few superrational escape techniques...

Edison is one of history’s most prolific inventors. He made regular professional use of a common personal past-time: napping.

David Ogilvy said, “The majority of business men are incapable of original thinking because they are unable to escape the tyranny of reason.” Sound impossible? Here’s how to do it.

Subconscious processing has tremendous potential to deliver breakthrough thinking. But you can only tap into that potential if you actually care about a problem.

Who doesn’t feel a little guilty taking a nap? But they’re a powerful means of tapping into the subconscious! Salvador Dalí’s “Slumber With A Key” relieves guilt, and the fear of wasted time.

It’s hard to imagine more different characters than LinkedIn Founder Reid Hoffman and John Steinbeck. And yet when it comes to sparking creativity, they share an unexpected hack.