Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Embracing the Outsider's Perspective

I've been seeking to understand what led to Albert Einstein's groundbreaking insights in the field of physics. The field had been assumed, only a few years before his arrival, to contain no more discoveries. So how did Einstein break through?

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Jeremy Utley Jeremy Utley

Absurd To Whom?

I've been seeking to understand what led to Albert Einstein's groundbreaking insights in the field of physics. The field had been assumed, only a few years before his arrival, to c”…

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Jeremy Utley Jeremy Utley

Monetize Unidentified Assets

“Perhaps a firm’s most valuable unrealized asset class is its insight into things they’re ‘really sick of’ as an organization: chances are, if they’re really sick of them, there are other organizations who are sick of them too.”

There’s another important unmonetized asset class, which very few companies sufficiently capitalize upon, and it’s one that’s closely associated with things ‘they’re really sick of’…

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Jeremy Utley Jeremy Utley

What Stinks?

One of the highlights of Jerry Seinfeld's fascinating conversation with Tim Ferriss was the simple observation of where great ideas come from. In it, Seinfeld speculates that the source of his comedy is his highly sensitive nature…

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Jeremy Utley Jeremy Utley

Entertain the Absurd

“If an idea does not sound absurd, then there’s no hope for it.”—Albert Einstein

I've heard that quote a number of times, and it obviously aligns with ideas I've shared here before. What I thought would be fun is to share a couple of noteworthy examples I've come across in my own research recently…

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Jeremy Utley Jeremy Utley

Reflect On Experimentation

Yesterday I mentioned the power of experimentation to drive ideation. One important note is, experimentation should not be only forward-facing. To say it differently, a deliberate practice of reflection will amplify the learnings we glean from experiments, and the impact that experimentation has on our exploratory trajectory…

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Jeremy Utley Jeremy Utley

Experimentation Begets Ideation

Jerry Seinfeld's fascinating conversation with Tim Ferriss sent me down a rabbit trail of fresh research and exploration. Of course comedians deal in ideas. Of course! But to think about their process as an "idea generating process" that I might glean insights from had just not occurred to me as clearly until now…

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Creativity, Curiosity, Inspiration, Innovation Jeremy Utley Creativity, Curiosity, Inspiration, Innovation Jeremy Utley

Sharing Before You Feel Ready

One of the quirks of the creative process is that it's accelerated by "premature sharing.

We often see this in design workshops, especially among working professionals. We come to a "share out," where we are going to review folks' work, and ask for a show of hands: "Who feels ready to share with the group?" Almost always, not a single hand in the house gets raised…

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Creativity, Curiosity, Inspiration, Innovation Jeremy Utley Creativity, Curiosity, Inspiration, Innovation Jeremy Utley

On Hopelessness In The Creative Process

I may end up doing a short series on the fantastic "A Technique for Producing Ideas" which is, page-for-page, the single greatest guide for the practice of generating ideas that I have found. In it, James Webb Young give voice to what every individual pursuing a creative end has experienced: sometimes it feels like the answer will never come. He explains that hopelessness is every bit as important a step in the creative process as any other…

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Creativity, Curiosity, Inspiration, Innovation Jeremy Utley Creativity, Curiosity, Inspiration, Innovation Jeremy Utley

To Get More Wood, Drop More Acorns

Speaking of gardening...

One of the things that's truly special about Amazon is their ability to build new businesses. You might even say it's their competitive advantage, the ability to build new businesses that seemingly have little to do with the original vision. Much has been written about this phenomenon, so I won't go into too much detail here…

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Creativity, Curiosity, Inspiration, Innovation Jeremy Utley Creativity, Curiosity, Inspiration, Innovation Jeremy Utley

The Garden Vs The Grocery Store

For all of the important benefits that the notion of "the design sprint" has conferred upon the corporate world, I think it has done the practice of innovation one great disservice: it has unintentionally implied that great ideas are easily come by, and are the function of episodic, momentary bursts of effort.

Nothing could be further from the truth…

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Creativity, Curiosity Jeremy Utley Creativity, Curiosity Jeremy Utley

Permission To Seek Diversion

Noodling on yesterday's post about Einstein's productive diversion, I found myself wondering: when is diversion NOT a waste of time? When is it the good kind of procrastination, and NOT the bad kind?

When, if you will, does one have permission to seek diversion?…

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Creativity, Curiosity Jeremy Utley Creativity, Curiosity Jeremy Utley

Love, or Curiosity

Yesterday I mentioned the importance of LOVE in driving a team to push beyond the competition in designing spectacularly lovable products. Paul Graham wrote a recent post ("Think For Yourself") that touched on this idea, at least superficially…

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