Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Disciplined Daydreaming

The gist of the origin of the Post-It Note, is that a 3M engineer found himself daydreaming during a particularly boring sermon and, by making an unexpected connection between a seemingly-irrelevant technology and an irritating private-life annoyance, stumbled across one of the most widely adopted new product innovations of the last 50 years.

As it turns out, apparently there's an empirical foundation for the daydream-to-insight loop…

Read More
Jeremy Utley Jeremy Utley

Friction Reduction

I just finished a product sprint with Prof G. His associate, NYU Professor Adam Alter, recommends auditing the points of friction in any product or service, as removing friction is a great way to improve the experience and retention. For example, when Neflix auto-plays the next episode, they remove friction; when Uber auto-pays at the end of the ride, they remove friction; when Amazon Go stores allow you to walk out of the store without a point of sale, they remove friction. You get the idea. (More on that subject here, if you're curious - the word was really just my jumping-off point…

Read More
Jeremy Utley Jeremy Utley

Can't Keep Well Enough Alone?

One simple way to identify potential founders-in-residence inside of an organization ("intrapraneurs") is to look for the people who can't leave well enough alone. Who are the folks who just won't let an idea die, who come in to tinker after hours, who are using the lab equipment on the weekends, etc. Those folks are a nice group to consider. Some are lunatics, but some of those lunatics are right…

Read More
Jeremy Utley Jeremy Utley

Appreciating Instigators, Young and Old

I just got off of a particularly brutal call with a mentor who is pushing me to shift gears a little bit more radically than my comfort zone enjoys. And that, coupled with the recent post on complimentary collaborators, reminded me of a couple of important functions that others can play in sparking fresh thinking…

Read More
Jeremy Utley Jeremy Utley

Daily Rituals

I'm a practice nerd.

I saw Michael Phelps give a talk at a business conference, and remember him saying he didn't take a single day off for something like five years. Not a holiday, not a weekend, nothing. Practice every day.

I watched an excellent documentary about Dirk Nowitzki, and one of the things that struck me was several professional players' comments about Kobe Bryant. The Lakers would arrive in a new town, and the team would hit up the night life. All but Kobe. They all knew: Kobe was in the gym, practicing…

Read More
Jeremy Utley Jeremy Utley

Don't Build The Product; BE The Product

Do you know why WD-40 is called WD-40? Beyond being a warning against putting engineers in charge of branding, the product's name is actually an important lesson for innovation... more on that in a moment.

I just got done hosting the first LaunchPad office hours of the new year. We are interviewing applicants to determine their fit for the program. Each spring quarter, Perry Klebahn and I take 10-15 new teams into the program with the intent to launch real businesses in”…

Read More
Jeremy Utley Jeremy Utley

Complimentary Collaborators

There's incredible power in pairs. Lennon had McCartney. Anthony had Stanton. Hewlett had Packard. Crick had Watson. So did Holmes. The power of a dynamic duo is that they not only complement, but amplify one another's contributions…

Read More
Jeremy Utley Jeremy Utley

Experimental Hygiene

Do you know why WD-40 is called WD-40? Beyond being a warning against putting engineers in charge of branding, the product's name is actually an important lesson for innovation... more on that in a moment.

I just got done hosting the first LaunchPad office hours of the new year. We are interviewing applicants to determine their fit for the program. Each spring quarter, Perry Klebahn and I take 10-15 new teams into the program with the intent to launch real businesses into the world. Over the past 11 years, over 50% of our students' ventures are still in business, have pivoted to another entrepreneurial venture, or have had a profitable exit. Pretty cool stuff…

Read More
Jeremy Utley Jeremy Utley

We Are All In The Ideas Business

The origin story of Flamin' Hot Cheetos is one of the most inspiring business tales I've read in a long time. One thing that struck me is how an employee was bold enough to take Frito Lay CEO Roger Enrico's exhortation to "act like an owner" seriously. When we act like an owner, we start contributing to the body of work, rather than simply taking orders…

Read More
Jeremy Utley Jeremy Utley

Collaboration In The COVID Era

In the early 1900's Bell Labs laid the foundation for the research institution of the future. What they built, and how they built it, shaped research and development practices around the world. Mervin Kelly was one of the formidable characters who shaped the Lab's development and approach to new products. He believed, as Steve Jobs did as well, that in-person collaboration was nearly impossible to over-emphasize…

Read More
Jeremy Utley Jeremy Utley

Blending Expertise

One of the key strategies that the unusually successful team at Marvel Comics employs to avoid the sophomore slump on sequels is what an excellent HBR article ("Marvel's Blockbuster Machine") dubs, selecting for "inexperienced experience"…

Read More
Jeremy Utley Jeremy Utley

Practically Equipping A Creative Practice

I received my regular amazon supply delivery today. There are a couple of very simple tools that have helped me in my own creative practice, that I thought to share in case they're helpful to others…

Read More
Jeremy Utley Jeremy Utley

Join The Claude Shannon Fan Club

Do you know Claude Shannon? He conceived a little thing called the "bit" (which is also called a "shannon," in his honor) - yeah, that kind of bit. One expert, when pressed to describe his influence on the information age, said, “It’s like saying how much influence the inventor of the alphabet has had on literature." I've been blown away to discover how far ahead of his time he was, and just how unique not only his contributions, but also his methods, were. At just twenty-two years old, he wrote a twenty-five page paper that "would ultimately become known as the most influential master's thesis in history."…

Read More
Jeremy Utley Jeremy Utley

The Value Of Being An Outsider

In honor of launching the eleventh batch of d.leaders into their diverse and varied partner organizations in our flagship course, "Leading Disruptive Innovation," I wanted to make a short case for the value of an outsiders' perspective. If you have the time for "the long case," pick yourself a copy of Dave Epstein's exceptional, "Range," which does the job very nicely…

Read More
Jeremy Utley Jeremy Utley

How To Learn From Anyone

There is a phenomenon so obvious that I hardly dare mention it: inputs to one's thinking drive the outputs of one's thinking. This is a deceptively simple truth, yet truly understanding it unlocks a great secret to creativity: if you're finding creative output hard to come by, then shift your attention to you…

Read More
Jeremy Utley Jeremy Utley

Ideas and Experiments: The Dynamic Duo

My friend and colleague Bob Sutton often remarks that it's a useful oversimplification to say that, "Innovation = Creativity + Implementation." Which begs the question: what part of this equation matters most? Ideas, or action?…

Read More
Jeremy Utley Jeremy Utley

Best Boring Sermon Ever

One of my favorite origin stories: unbeknownst to me, an unlikely collision of my two worlds resulted in a product which has impacted my life almost every single day for the last 11 years…

Read More
Jeremy Utley Jeremy Utley

Another Breakthrough Nap

One of my favorite tactics to tap into the subconscious mind is to nap into the subconscious mind. Edison's "thinking chair" continues to provide both amusement and inspiration. Remember, this is an empirically proven strategy for problem solving...

Read More
Jeremy Utley Jeremy Utley

The Daily Discipline

A mentor of mine was good friends with Robin Williams. He told me how everywhere Robin went, he carried around a yellow legal pad, and he was always writing down ideas. Sometimes pieces of the day's conversation wound up in bits on stage, that night!

You know who else is really into yellow legal pads? Jerry Seinfeld. In fact, that's the premise of his entire book, "Is This Anything?" which is a collection of everything he's ever written down on those pads. One of the things that most struck me in his fantastic conversation with Tim Ferriss was his description of his daily writing process…

Read More
Jeremy Utley Jeremy Utley

Input --> Output

There is a phenomenon so obvious that I hardly dare mention it: inputs to one's thinking drive the outputs of one's thinking. This is a deceptively simple truth, yet truly understanding it unlocks a great secret to creativity: if you're finding creative output hard to come by, then shift your attention to your inputs…

Read More