“Nothing stifles the spirit of discovery more effectively than the assumption that miracles have ceased. In other words, most people do not make discoveries because they do not expect to. Discovery has in it not only exacting precision but absurd aspiration; it weighs hairs and expect miracles…”

For years, we have been trying to get past the hexagon-based visualization of the design thinking process. Yes, the one we popularized almost 10 years ago. You might wonder why. “Isn’t that like Nike abandoning the swoosh? Like Coca-Cola jettisoning the classic red ribbon? Like a zebra trying to ditch its stripes?” Au contraire, mon frere…

Whereas when one person learns in isolation — or even if many learn, but all in isolation — learning is largely linear, when many folks learn in parallel, and come back together to share, the learning curve is exponential…

“We get a lot of yellow lights around here. Not really a red light, but not a clear green light either. We kinda don’t really know what to do… It takes a long time to get clarity.” Interviewing employees on behalf of a leader whom I advise — who wants to improve her ability to lead her team in exploring new ways to create value — this theme came up repeatedly.

“The underlying neural process of creativity is taking some things we already know and combining them in a new way… The brain is not capable of producing new material from scratch...” Knowing this fact dramatically impacts one’s creative output! Folks who receive neuroscience training outperform non-neuro-trained counterparts by almost 30%!

Design thinking has contributed two significant advances on conventional problem solving. Whereas most organizational problem solving boils down to “implement this solution to this problem,” design says, “Are we sure this is the right solution?” and proceeds to generate options before settling on the best solution. Perhaps more importantly, though, the other thing that makes a design driven approach to problem solving so special is that design says, “Are we sure this is the right problem?”…

“Over time, I’ve moved from thinking, ‘There’s no such thing as a bad idea,’ into, ‘Well, yeah, there are some bad ideas.’ And now, I am firmly convinced there’s no such thing as a good idea. Every idea is a bad idea. No idea performs the way you expect once you collide it with reality. And the more I learn, the more I believe that it’s true…”

I decided, ‘I’m going to be open - whatever problems I come across, I’m going to try to find a solution for them…” Two weeks later, Lorraine was off to the races with a fantastic start-up idea…

To the “design doing” camp’s credit, it is entirely possible that the rebranding effort is only a matter of positioning, so that the uninitiated don’t get the wrong idea about what’s happening. But I think this belies a subtle but dangerous error: proselytes of “design doing” might be in danger of despising the need for deep thinking and prolonged consideration…

The thing that shocks most people is that MBA’s, who’ve likely visited the Eiffel Tower, and have a fair grasp on concepts like gravity — would be so categorically outperformed by children. Having run the activity scores of times, the simple way I’d describe the difference in mindset is, “Kindergartners know they don’t know the answer; MBA’s assume they do.” That simple mindset difference has profound implications for how teams approach the challenge…

We often tell folks who are embarking on learning experiences with us that they’re likely to be taken out of their comfort zone at some point, as we ask them to try on new behaviors and tools that can at times seem silly, unproductive, or unprofessional. Even the mention of the word, “Improv,” for example, can set folks on edge and cause “unexpected zoom malfunctions” among otherwise normally operational equipment.

The GM of a large tech company told me how he thinks about showing up at work: “A lot of people go to meetings where they are present virtually, but not actually. I want to be where I am present actually, not just technically. So I proactively block what I call recovery time between meetings, so I can show up in peak form for the next meeting…”

Adam Grant is famously productive. He’s an exceptional teacher, and his creative output is consistent. What’s his secret? In a fabulous conversation with Tim Ferriss, he keys in on the idea of “attention management” — to say it differently, “respect for flow” — recognizing that sometimes, managing one’s attention is at odds with traditional time management…

My dear friend and mentor, Bernie Roth regaled me with a humbling story from the past. He’s a living legend and pioneer in the fields of mechatronics and kinematics. And yet, how difficult it is to predict the future…

In 1925, Dick Drew had an idea. As a sandpaper salesman, he often found himself in auto body shops selling to mechanics who needed to smooth their repairs. Somewhat absentmindedly, he noticed that the butcher paper mechanics used to outline paint jobs would routinely ruin the carefully-detailed lines, and wondered, “What if I could make a tape that wouldn’t tear the paint off the cars?” After all, it’d be something else to sell the bodyshops he served…

I’ve been working on a special little project that I’m excited to share - will be sending details to the P&P newsletter next Tuesday…

Get excited…

If you were to set a creativity KPI, how might you define the indicator? My money is on inputs: Inputs drive outputs. If you want to amplify your creative output, inputs are your single-greatest point of leverage. Deliberately seeking unexpected and fresh input is the key to stimulating one’s own imagination and creativity.

“My investors, my employees, my wife told me, ‘That’ll never work.’ And they were right. It didn’t work. And it took us a year and a half of one failed experiment after another, one test after the next.” Marc Randolph is the co-founder of Netflix, and here he gives a master-class in what we call “maximizing experimental ROI,” or eROI…

“Do I really have time for a hobby?” If you’re like me, you can read a remarkable post about the remarkably unremarkable practices of remarkable innovators and think, “That’s all well and good for Claudia Kotchka, and Mervin Kelly, and Einstein, and Joyce Carol Oates. They can afford to garden, or fiddle, or wander up a hill. But me? I’m too busy.” Nonsense…

Claudia Kotchka — legendary leader of innovation, and a longtime favorite collaborators — on disciplines that fueled her creative practice while leading design innovation and marketing over a 30-year career at Procter & Gamble…