
Methods of the Masters
A blog on the art & science of creative action.
Reinvent Work
This fabulous provocation comes from the host of ABC’s This Working Life, Lisa Leong. Lisa says, “A curious, creative collective is emerging to redesign the world of work. Underpinning the second renaissance is the idea of bringing humanity back to the workplace.”
Get Scientific
Entrepreneurial endeavors are fraught with uncertainty and risk. Being rigorous about one’s approach is one way to maximize the likelihood of success: running cheap experiments with scientific precision is the best way to resolve that uncertainty.
Reinforce Your Memory
In her legendary memoir on writing and life, Anne Lamott shares a simple but crucial tip for avoiding one of the worst feelings that can ever befall an individual in the midst of creative pursuit.
Describe The New In Terms Of The Old
So new ideas are really just unexpected combinations of old parts. Surprisingly, the best way to sell a new idea is to emphasize the old parts it’s made from. Folks are suspicious of too much novelty.
Recombine Existing Parts
When Bob Sutton told our class, “There is no such thing as a new idea; only old things combined in new ways,” I thought he was wrong. Turns out, I was the one who was mistaken.
Host A Listening Party
Bon Jovi took an unconventional approach to deciding which tracks to include on their third album: they took the cuts in contention to a local pizza joint and played them for high schoolers. We’re all glad they did.
Hack A Creative Calendar
One of the most insidious restraining forces inhibiting professionals creativity is the incessant sequence of back-to-back-to-back meetings throughout the day. The most productive innovators wield their calendar as a weapon that enhances their practice, rather than be a victim of their schedule. So how to structure one’s time differently?
Have Their Backs
The stars of Second City recite a profoundly moving mantra before heading onstage together: “Break a leg. Got your back.” That second sentence speaks volumes on the nature of collaborative creativity.
Take A Nano-Nap
Napping really works as a means to tap into the subconscious. But There’s a great deal of misunderstanding of what it takes to trigger a hypnagogic state. Salvador DalÍ’s “Slumber With A Key” relieves guilt, and the suspicion of wasted time.
Polycogitate
This post comes from Nicholas Thorne, one of the most gifted innovators I know. He writes, “I kindof cringed the first time I asked two people to separately help me with the same creative project. I felt like I was cheating on someone. Creative partnerships, however short-lived, have always seemed monogamous to me.
Expect The Unexpected
One of the most surprising things about discovery is how easily overlooked some breakthroughs are. When Thomas Edison invented the phonograph, it was nothing more than an absent-minded, off-handed comment during an after-hours diversion.
Alternate Solo & Team Work
Brainstorming is a well-known (and popularly-derided) practice of generating ideas together. What’s the best way to maximize creative output of a group ideation session?
Beware Strategy
Richard Wilding, founder of advertising agency WMW, writes, “Beware anyone suggesting that you invest a heavy amount of your severely limited time in doing Strategy. A strategy is the first step which gets you out of the door. It’s a first step, which is important, but nowhere close to the most important steps. ..”
Pay A Compliment
In the pursuit of creative excellence, it’s easy to forget that one of the simplest ways we can build our creative legacy is by encouraging others in their craft. A simple compliment has an amplifying effect.
Be Irresponsible
Of course, we all want to steward organizational resources responsibly. But sometimes, the problems we face aren’t clear, and neither are the solutions. In such cases, good stewardship requires divergent thinking, which often feels irresponsible.
Don’t Wait to Write This Idea
This post comes from noteworthy d.school alum William Hardaway. Will writes, “What I urge you to do is think out loud, write it down, and get more feedback than you can handle…”
Set A Research Ambition
An incumbent can afford to attract world-class talent. But what about a scrappy start-up? How do they do it? In “In The Plex,” Steven Levy shares how Google managed to attract the brightest in computer science before it had 10 employees. Large orgs should take note, too.
Note What’s Funny
Breakthroughs are often ushered in by surprises. And surprises take many forms. Sometimes you go seek them out, but other times, the surprises seem to do the seeking, at least to the person who’s aware of their tactics. One of my favorite tactics of a surprise is to sneak up like a joke.
Let 1,000 Flowers Blossom
“‘You can't understand Google unless you know that both Larry and Sergey were Montessori kids,’ said Marissa Mayer. ‘Montessori’ refers to schools based on the educational philosophy of Maria Montessori, an Italian physician born in 1870 who believed that children should be allowed the freedom to pursue what interested them.”