Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Challenge The Paradigm

To describe Fenty Beauty as having revolutionized the beauty industry is an understatement: by obliterating the “acceptable spectrum” of color, they literally changed the definition of beauty. Such “experience gaps” are an incredible opportunity for innovation.

Read More
Jeremy Utley Jeremy Utley

Disqualify Customers

The best entrepreneurs are just as deft at disqualifying customers as they are at attracting new ones. Pat Brown is delighted by the fact that many vegetarians refuse to try the Impossible Burger because it disgusts them — but that’s ok: they’re not his target customer!

Read More
Jeremy Utley Jeremy Utley

Take Things Apart

If connection is the basis of creativity, anyone who wants to be more creative should ask: what fuels new connections? Michael Dell’s early experiments give us a glimpse at a very unexpected answer…

Read More
Jeremy Utley Jeremy Utley

Employ An Antagonist

Steve Jobs and Jeff Bezos both employed a government-developed mindset and toolkit for identifying strategic organizational vulnerabilities and unlocking growth opportunities.

Read More
Jeremy Utley Jeremy Utley

Entertain Trivialities

What do Elon Musk and Albert Einstein have in common? Both of them were willing to examine things that other people dismissed as too trivial to warrant their attention.

Read More
Guest User Guest User

To Empathize, Allow Some Space

Bill Pacheco, gifted design thinking practitioner and instructor, sheds light on a critical element to building empathy: giving others the space to explore feelings they may not have explored before.

Read More
Guest User Guest User

Launch A Lemonade Stand

Innovation veteran Johannes Mutzke shares the best way to answer the perennial “build or buy” decision facing organizations seeking to enter new markets.

Read More
Jeremy Utley Jeremy Utley

Form A Junto

Ben Franklin is one of the most prolific innovators in history, with breakthroughs ranging from literature to science to civics. How’d he do it? A simple but profound weekly ritual to spur fresh thinking.

Read More
Jeremy Utley Jeremy Utley

Capture Inspiration

Inspiration is fleeting. No matter how good one’s capture mechanisms are, they’re limited by one’s discipline to actually write ideas down. Victor Hugo’s discipline to capture fueled stories that have endured.

Read More
Jeremy Utley Jeremy Utley

Love Your Critics

André 3000 shines a light on a critical component of the creative process in a recent interview with Rick Rubin. As much as we love compliments, it’s our critics who often help illuminate the rough patches.

Read More
Jeremy Utley Jeremy Utley

Be Skeptical

Design is an optimistic pursuit. But can lead to naïveté, if left unchecked. What most designers need is a healthy dose of skepticism to compliment the optimism with which they approach their efforts.

Read More
Jeremy Utley Jeremy Utley

Try Something New

Steve Jobs said, “Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.”

Read More
Jeremy Utley Jeremy Utley

Try More Than One

Whitney Burks says, “Don’t go with the first thing that comes to mind. The truly great ideas are the ones that come after that.” The sad irony is that NOT expecting better ideas to come along is a self-fulfilling prophecy.

Read More
Jeremy Utley Jeremy Utley

Embrace Contradictions

The rules of creative genius are not only opposed to many of the rules of being smart, they even seem to be at odds with one another! Deal with it…

Read More
Jeremy Utley Jeremy Utley

Look For What’s Wrong

Cultivating an attention to frustrations is a fantastic competency to develop. Because frustrations are often the soil in which new innovations flourish, minding your frustrations can yield entrepreneurial gold!

Read More
Jeremy Utley Jeremy Utley

Look For Connections

A fascinating psychology study reveals a disturbing truth: the world around is ripe with potential inspiration, often left unnoticed simply because we aren’t actively looking.

Read More
Jeremy Utley Jeremy Utley

Look At Nothing

While creativity is certainly a function of connecting inputs, it’s also a function of cultivating enough disconnection to be able to synthesize those inputs. A growing body of research demonstrates the benefits of “looking at nothing.”

Read More
Jeremy Utley Jeremy Utley

When You’re Stuck, Stall

Tina Fey reveals the secret creativity technique she learned from Lorne Michaels at the moment she needed it most: when deciding whether she’d play Sarah Palin on Saturday Night Live.

Read More
Guest User Guest User

Curate Learning Partners

This post is from Peter Sims, co-founder of FUSE corps and GivingTuesday, and author of Little Bets. He’s observed leaders like Beth Comstock and Steve Jobs carefully curate their constellation of collaborators.

Read More
Jeremy Utley Jeremy Utley

Seed Your Subconscious

John Steinbeck said, “It is a common experience that a problem difficult at night is resolved in the morning after the committee of sleep has worked on it.” Reid Hoffman deliberately puts items on the agenda of tonight’s meeting.

Read More