Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Protect Unscheduled Time

When all of our time is spoken for, we dramatically reduce the odds of surprises, not to mention shortchanging the longer-duration gestation required for insight formation and creative thinking. How one great leader preserves time for serendipity.

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Jeremy Utley Jeremy Utley

Perform An Innovation Audit

A simple ritual powers Jeff Bezos’ effectiveness as a leader of innovation at Amazon. Every quarter, he conducts a simple audit — two simple tactics that every innovation-oriented-professional ought to leverage with regularity.

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Jeremy Utley Jeremy Utley

Have Fun

Mergers and acquisitions aren’t exactly an arena most folks associate with creative thinking. And yet, Michael Dell describes the creative conditions that led to “The Idea” that enabled history’s largest.

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Jeremy Utley Jeremy Utley

Create Decision Points

Trying to figure out whether you have a good idea? Don’t ask people what they think! A better way to assess a new concept is to give folks the opportunity to vote without realizing it.

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Jeremy Utley Jeremy Utley

Focus On One Killer Feature

In the last 12 years, I’ve helped some 10,000 new innovators in training come up with new ideas and quickly assess if any are worth pursuing. I have never seen a new product with too few features.

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Jeremy Utley Jeremy Utley

Remove Insulation

Senior leaders unwittingly eliminate insights and ideas by insulating themselves from the pain their users experience. By removing insulation, orgs can feel the pain they should be solving!

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Jeremy Utley Jeremy Utley

Make A Mood Board

It’s easy to dismiss tools like mood boards as “designer speak,” but the truth is, they’ve been indispensable to great thinkers seeking to capture inspiration throughout the generations.

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Jeremy Utley Jeremy Utley

Go Off-Script

Martin Luther King was singularly inventive in his oratory. This too-little-known story offers a remarkable behind-the-scenes view of one of the most famous public expressions in U.S. history.

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Jeremy Utley Jeremy Utley

Bypass Bureaucracy

The origin story of Taco Bell’s acclaimed Doritos Loco Taco illuminates one simple principle: most folks’ job is to find flaws in new ideas! Sometimes you need to bypass bureaucracy entirely…

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Jeremy Utley Jeremy Utley

Seek Feedback

Actively soliciting contributions from others is a great way to reveal assumptions, challenge bias, and see new possibilities. It hurts, but it’s worth it.

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Jeremy Utley Jeremy Utley

Draw On A Network

There’s immense power in the knowledge of a network. And while Charles Darwin had to wait months for letters to travel the globe, we can log on and instantaneously exchange knowledge.

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Jeremy Utley Jeremy Utley

Shine A Spotlight

I have been consistently disappointed at how few stories are widely-told about remarkable women in the history of innovation. Yet even so, I was shocked to see research on how broad a phenomenon the underrepresentation truly is.

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Jeremy Utley Jeremy Utley

Challenge The Paradigm

To describe Fenty Beauty as having revolutionized the beauty industry is an understatement: by obliterating the “acceptable spectrum” of color, they literally changed the definition of beauty. Such “experience gaps” are an incredible opportunity for innovation.

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Jeremy Utley Jeremy Utley

Disqualify Customers

The best entrepreneurs are just as deft at disqualifying customers as they are at attracting new ones. Pat Brown is delighted by the fact that many vegetarians refuse to try the Impossible Burger because it disgusts them — but that’s ok: they’re not his target customer!

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Jeremy Utley Jeremy Utley

Take Things Apart

If connection is the basis of creativity, anyone who wants to be more creative should ask: what fuels new connections? Michael Dell’s early experiments give us a glimpse at a very unexpected answer…

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Jeremy Utley Jeremy Utley

Employ An Antagonist

Steve Jobs and Jeff Bezos both employed a government-developed mindset and toolkit for identifying strategic organizational vulnerabilities and unlocking growth opportunities.

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Jeremy Utley Jeremy Utley

Entertain Trivialities

What do Elon Musk and Albert Einstein have in common? Both of them were willing to examine things that other people dismissed as too trivial to warrant their attention.

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Guest User Guest User

To Empathize, Allow Some Space

Bill Pacheco, gifted design thinking practitioner and instructor, sheds light on a critical element to building empathy: giving others the space to explore feelings they may not have explored before.

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Guest User Guest User

Launch A Lemonade Stand

Innovation veteran Johannes Mutzke shares the best way to answer the perennial “build or buy” decision facing organizations seeking to enter new markets.

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Jeremy Utley Jeremy Utley

Form A Junto

Ben Franklin is one of the most prolific innovators in history, with breakthroughs ranging from literature to science to civics. How’d he do it? A simple but profound weekly ritual to spur fresh thinking.

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