
Methods of the Masters
A blog on the art & science of creative action.
Make Scrappy Experiments
Innovators from Edison to Netflix teach us that while every innovator should know how to craft clever experiments, yet one clever experiment is hardly sufficient… you’ve got to get scrappy.
Commission A Portfolio
We tell students at Stanford to create portfolios of early stage directions for a simple reason: it increases the likelihood of success. Research shows that we’re unlikely to select our highest-potential idea.
Encourage Youth to Explore
A theme has emerged in my study of breakthrough thinkers: the role that parents play in shaping aspirations. Breakthrough parents plant bold dreams in their kids’ hearts!
Have Lots More Ideas
Linus Pauling succinctly describes the essence of productive creativity: “The best way to have a good idea is to have lots of ideas.” Sounds simple enough. But just how many is “lots”?
Be Scientific
Entrepreneurial endeavors are fraught with risk. Rigorous, scientific experimentation is the best way to resolve the uncertainty.
Strengthen Your Memory
In her legendary memoir on writing and life, Anne Lamott shares a simple but crucial tip for avoiding one of the worst feelings that can ever befall an individual in the midst of creative pursuit.
Buck Convention
Plato, Newton, and Einstein all demonstrate that, when you’re on the brink of ushering in a new era, you’ve got to be willing to resist well-intentioned opposition.
Host A Listening Party
Bon Jovi took an unconventional approach to deciding which tracks to include on their third album. We should all be glad they did.
(Re-)Combine Things
When Bob Sutton told our class, “There is no such thing as a new idea…” I thought he was wrong. Turns out, I was.
Block A Creative Calendar
We are all busy. The most effective innovators wield their calendar to enhance their practice, rather than be a victim of their schedule. Here’s how to structure your time differently.
Actively Support Your Team
The stars of Second City recite a profoundly moving mantra before heading onstage together. It illuminates the nature of collaborative creativity.
Afford Ideas Care
Very few modern leaders have given ideas — or the creative process that conceives them — the kind of respect that Steve Jobs did. Sir Jony Ive vividly describes that care.
Take A Nano-Nap
Who doesn’t feel a little guilty taking a nap? But they’re a powerful means of tapping into the subconscious! Salvador Dalí’s “Slumber With A Key” relieves guilt, and the fear of wasted time.
Expect the Unexpected
When Thomas Edison invented the phonograph, it was nothing more than an absent-minded, off-handed comment during an after-hours diversion. Turns out, that’s how many insights are discovered.
Alternate Solo & Team
Brainstorming is a well-known (and popularly-derided) practice of generating ideas together. What’s the best way to maximize creative output of a group ideation session?
Switch Things Up
“Your thoughts construct patterns like scaffolding in your mind… In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them…” —Steve Jobs
Let 1,000 Flowers Bloom
“‘You can't understand Google unless you know that both Larry and Sergey were Montessori kids,’ said Marissa Mayer. Valuing personal freedom to pursue interests explains a lot about Google.
Note What’s Funny
Imagination is particularly provoked by unexpected inputs. One tell-tale sign of a valuable surprise is, it makes you chuckle…
Set A Research Ambition
How does a scrappy start-up attract world-class talent? Steven Levy’s “In the Plex” shares how Google managed to attract the brightest computer scientists before it had 10 employees.
Give A Compliment
In the pursuit of creative excellence, it’s easy to forget that one of the simplest ways we can build our creative legacy is by encouraging others in their craft. A simple compliment has an amplifying effect.