Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Tolerate the Mess

“Who in their right mind would work in such conditions???” I often think to myself… And then that very, messy environment delivers an unexpected connection, and I remember: Picasso, Angelou, and me.

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Jeremy Utley Jeremy Utley

Allow Yourself to Wonder

We all like to deduce, to prove, to know for certain. But the most interesting opportunities for innovation are a function of wonder. Specifically, of a team willing to be humble and vulnerable enough to not know.

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Jeremy Utley Jeremy Utley

Cultivate Your Imagination

Thomas Edison said that cultivating the imagination was one of the essential qualities of the inventor. Sounds straightforward enough… But how does one do that?

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Jeremy Utley Jeremy Utley

Embrace Surprises

Imagination is sparked by surprising information. Customer insights leader Kelly Garrett Zeigler tells a story that highlights the importance of welcoming an unexpected direction.

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Schedule Unscheduled Time

When all of our time is spoken for, we short-change the longer-duration gestation required to form insights and think creatively. Bezos’ trick? He schedules unscheduled time.

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Jeremy Utley Jeremy Utley

Audit Your Environment

A simple ritual powers Jeff Bezos’ efficacy as a leader of innovation at Amazon. Every quarter, he conducts a simple audit — two simple tactics that every innovation-oriented-professional ought to leverage with regularity.

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Have Fun

M&A isn’t exactly an arena most folks associate with creative thinking. And yet, Michael Dell describes the conditions that led to “The Idea” that enabled history’s largest deal.

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Jeremy Utley Jeremy Utley

Watch Consumers Decide

Trying to figure out whether you have a good idea? Don’t ask people what they think! There’s a much better way to assess a new concept than asking for feedback.

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Jeremy Utley Jeremy Utley

Kill A Pain

I’ve helped nearly a million fledgling innovators come up with new ideas and assess which are worth pursuing. I have yet to see a student make this one mistake…

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Jeremy Utley Jeremy Utley

Get Rid of Insulation

Senior leaders unwittingly jeopardize their organizations by insulating themselves from the pain their users experience. By removing insulation, orgs can feel the pain they should be solving!

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Jeremy Utley Jeremy Utley

Keep A Mood Board

It’s easy to dismiss tools like mood boards as “designer speak,” but the truth is, they’ve been indispensable to great thinkers seeking to capture inspiration throughout history.

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Jeremy Utley Jeremy Utley

Go Off-Script

Martin Luther King was singularly inventive in his oratory. This too-little-known story offers a remarkable behind-the-scenes view of one of the most famous public expressions in U.S. history.

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Jeremy Utley Jeremy Utley

Redefine Innovation

The challenges to creativity inside of large organizations are well documented. But it’s a mistake to assume therefore that nothing creative happens inside of big companies.

Lots does. But it’s often hard to see…

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Jeremy Utley Jeremy Utley

Avoid Bureaucracy

The origin story of Taco Bell’s acclaimed Doritos Loco Taco illuminates one simple principle: most folks’ job is to find flaws in new ideas! Sometimes the best way through is around…

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Jeremy Utley Jeremy Utley

Call On Your Network

There’s immense power in the knowledge of a network. We’ve got no excuse: Charles Darwin had to wait months for letters to travel the globe, but we can log in and instantaneously exchange knowledge.

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Jeremy Utley Jeremy Utley

Tell Me Stories of Fantastic Females

I have been consistently disappointed at how few stories are widely-told about remarkable women in the history of innovation. Even so, I was shocked to see research on how broad a phenomenon the underrepresentation truly is.

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Jeremy Utley Jeremy Utley

Define Who’s Not Your Target

Pat Brown, Founder and CEO of Impossible Foods, is delighted that many vegetarians refuse to try his product. The best entrepreneurs are just as deft at disqualifying customers as they are at attracting new ones.

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Jeremy Utley Jeremy Utley

Take It Apart

Since connections are the very basis of creativity, anyone who seeks creative output should consider: what fuels new connections? Michael Dell’s early experiments give us a glimpse at a very unexpected answer…

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Open A Lemonade Stand

Innovation veteran Johannes Mutzke shares the best way to answer the perennial “build or buy” decision facing organizations seeking to enter new markets.

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Jeremy Utley Jeremy Utley

Take An Enemy’s Perspective

Contrarians are valuable. Steve Jobs and Jeff Bezos both used this government-developed toolkit for identifying strategic vulnerabilities and unlocking growth.

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