Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Interrupt A Hero

How did I have the boldness to approach a living legend of innovation as a total stranger? I was inspired by one of my own students, and followed suit.

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Jeremy Utley Jeremy Utley

Question the Script

Bossy Cosmetics Founder and CEO Aishetu Dozie shares an insight with profound implications for finding purpose in work.

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Jeremy Utley Jeremy Utley

Call It What It Is

Take stock of the last time you had a good idea. How you talk about it, both to yourself and to others, matters. If you don’t chalk it up to “creativity,” then you’re unlikely call on creativity when you need it.

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Jeremy Utley Jeremy Utley

Wonder At What’s Inside

I’ll never forget the first time I caught a glimpse of my own dormant creative potential. It’s like a whole new world of possibility opened up to me. Ever since then, it’s a gift I’ve wanted to give others.

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Jeremy Utley Jeremy Utley

Look for Leverage

Leverage is one of the most fundamental mechanisms of value creation, yet folks look far enough beyond the balance sheet to reap its full rewards. Here’s how to bring leverage into daily life.

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Jeremy Utley Jeremy Utley

Set An Output Schedule

Lorne Michaels, the most-nominated person in Emmy history, has accomplished something that very entertainers do: sustained creative excellence. His mantra for creative success is quite surprising…

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Jeremy Utley Jeremy Utley

Observe Your Customers

To make empathetic engagement with customers as rich as possible, it’s essential to immerse in and observe them in the wild, and to do so regularly. Some tips from an outstanding innovation leader.

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Jeremy Utley Jeremy Utley

Grant Permission to Deviate

“Smarter is better.” It’s hard to imagine a more sound premise. And yet, that’s not what the data suggest, nor what the history of innovation teaches. What we really need is permission to deviate from the smart approach.

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Jeremy Utley Jeremy Utley

Practice Empathy

If you find a problem that matters, you’re well on your way to a desirable innovation. How do you do that? Practice empathy.

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Jeremy Utley Jeremy Utley

Don’t “Come Up With” Ideas

I was blown away by Malcolm Gladwell’s response to the question, “If you were given a month to come up with an idea for a new story, what would you do?”

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Jeremy Utley Jeremy Utley

Try To Nap

As valuable as napping is as a tactic for courting breakthroughs, the nap itself is unnecessary: it’s the honest attempt at sleep that opens the floodgates.

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Jeremy Utley Jeremy Utley

Wander

Mind wandering often connotes neglect. That’s a shame, because it’s essential to creativity: it enables the synthesis of unexpected connections, and the formulation of insights and fresh ideas.

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Jeremy Utley Jeremy Utley

Win Every Conference (SXSW, X4, etc)

My simple, battle-tested strategy for winning at the conference game. Developed to help combat the tendency to comfort-seeking and awkwardness-reduction. Applied in cringe-worthy moments, with delightful results.

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Jeremy Utley Jeremy Utley

Don’t Wait Until You’re “Qualified”

Cartoonist and storyteller Mo Willems provides the key to overcoming imposter syndrome. You’ve got to do the thing you aren’t qualified to do, in order to be qualified to do it.

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Jeremy Utley Jeremy Utley

Don’t Mind The Misses

If you’re seeking innovation, then you’re going to fail a lot. These misses can’t weight too heavily on you. Seinfeld, Elon Musk, and others fail often. Don’t take yourself too seriously.

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Jeremy Utley Jeremy Utley

Be Obsessive

It’s hard to overstate the value of a good old fashioned obsession. Apathy is the enemy of creativity. Obsession fuels innovation. Here’s a great story of obsession at Netflix.

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Jeremy Utley Jeremy Utley

Broaden Your Experimental Portfolio

Experiment broadly! Fantastic example from Ogilvy on the power of fighting tunnel vision, which limit us to far narrower ideation and far fewer experiments than would be beneficial.

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Jeremy Utley Jeremy Utley

Create Desirability Data

Most organizations’ first question of a new idea is its technical specifications: can we even build it? The most important question is not technical, but human. A better question is, “Should we build it?…”

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Jeremy Utley Jeremy Utley

Get Your Work In

It’s an enormous mistake to wait for lightning to strike. Seinfeld’s relentless approach to developing new material — and his mindset in so doing — gives him an incredible advantage in the creative process.

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Tips for Women in Tech

In this guest post, Erica Brown, an industry insider, shares tips for women working in technology.

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