
Methods of the Masters
A blog on the art & science of creative action.
Interrupt A Hero
How did I have the boldness to approach a living legend of innovation as a total stranger? I was inspired by one of my own students, and followed suit.
Question the Script
Bossy Cosmetics Founder and CEO Aishetu Dozie shares an insight with profound implications for finding purpose in work.
Call It What It Is
Take stock of the last time you had a good idea. How you talk about it, both to yourself and to others, matters. If you don’t chalk it up to “creativity,” then you’re unlikely call on creativity when you need it.
Wonder At What’s Inside
I’ll never forget the first time I caught a glimpse of my own dormant creative potential. It’s like a whole new world of possibility opened up to me. Ever since then, it’s a gift I’ve wanted to give others.
Look for Leverage
Leverage is one of the most fundamental mechanisms of value creation, yet folks look far enough beyond the balance sheet to reap its full rewards. Here’s how to bring leverage into daily life.
Set An Output Schedule
Lorne Michaels, the most-nominated person in Emmy history, has accomplished something that very entertainers do: sustained creative excellence. His mantra for creative success is quite surprising…
Observe Your Customers
To make empathetic engagement with customers as rich as possible, it’s essential to immerse in and observe them in the wild, and to do so regularly. Some tips from an outstanding innovation leader.
Grant Permission to Deviate
“Smarter is better.” It’s hard to imagine a more sound premise. And yet, that’s not what the data suggest, nor what the history of innovation teaches. What we really need is permission to deviate from the smart approach.
Practice Empathy
If you find a problem that matters, you’re well on your way to a desirable innovation. How do you do that? Practice empathy.
Don’t “Come Up With” Ideas
I was blown away by Malcolm Gladwell’s response to the question, “If you were given a month to come up with an idea for a new story, what would you do?”
Try To Nap
As valuable as napping is as a tactic for courting breakthroughs, the nap itself is unnecessary: it’s the honest attempt at sleep that opens the floodgates.
Win Every Conference (SXSW, X4, etc)
My simple, battle-tested strategy for winning at the conference game. Developed to help combat the tendency to comfort-seeking and awkwardness-reduction. Applied in cringe-worthy moments, with delightful results.
Don’t Wait Until You’re “Qualified”
Cartoonist and storyteller Mo Willems provides the key to overcoming imposter syndrome. You’ve got to do the thing you aren’t qualified to do, in order to be qualified to do it.
Don’t Mind The Misses
If you’re seeking innovation, then you’re going to fail a lot. These misses can’t weight too heavily on you. Seinfeld, Elon Musk, and others fail often. Don’t take yourself too seriously.
Be Obsessive
It’s hard to overstate the value of a good old fashioned obsession. Apathy is the enemy of creativity. Obsession fuels innovation. Here’s a great story of obsession at Netflix.
Broaden Your Experimental Portfolio
Experiment broadly! Fantastic example from Ogilvy on the power of fighting tunnel vision, which limit us to far narrower ideation and far fewer experiments than would be beneficial.
Create Desirability Data
Most organizations’ first question of a new idea is its technical specifications: can we even build it? The most important question is not technical, but human. A better question is, “Should we build it?…”
Get Your Work In
It’s an enormous mistake to wait for lightning to strike. Seinfeld’s relentless approach to developing new material — and his mindset in so doing — gives him an incredible advantage in the creative process.
Tips for Women in Tech
In this guest post, Erica Brown, an industry insider, shares tips for women working in technology.