Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Design A Hypothesis

A good hypothesis is one of the most valuable assets in the scientific world. And they’re getting harder to come by. Luckily, this is where design thinking shines.

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Jeremy Utley Jeremy Utley

Request Criticism

Leaders at Stanford and Pixar have proven that one of the most powerful ways to accelerate the quality of our ideas is to actively seek and embrace critique.

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Wield Your Weirdness Proudly

A common thread of breakthroughs is that they occur in “accidental” or unexpected ways. What if, instead of dismissing the accidental elements as irrelevant, we started deliberately deploying them?

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Jeremy Utley Jeremy Utley

Make Sacrifices

What do Kobe Bryant, Jerry Seinfeld, Michael Phelps, and the digital artist Beeple have in common? They all made sacrifices to do something special.

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Jeremy Utley Jeremy Utley

Gather Conceptual Legos

Wildly inventive individuals have a habit of gathering conceptual pieces before they know exactly what they’re going to do with them. The more legos you collect, the more ideas you can make.

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Jeremy Utley Jeremy Utley

Tap Into Your Subconscious

David Ogilvy attributed difficulties with original thinking to what he dubbed “the tyranny of reason.” Here are a few superrational escape techniques...

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Interrupt A Hero

How did I have the boldness to approach a living legend of innovation as a total stranger? I was inspired by one of my own students, and followed suit.

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Jeremy Utley Jeremy Utley

Question the Script

Bossy Cosmetics Founder and CEO Aishetu Dozie shares an insight with profound implications for finding purpose in work.

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Jeremy Utley Jeremy Utley

Call It What It Is

Take stock of the last time you had a good idea. How you talk about it, both to yourself and to others, matters. If you don’t chalk it up to “creativity,” then you’re unlikely call on creativity when you need it.

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Jeremy Utley Jeremy Utley

Wonder At What’s Inside

I’ll never forget the first time I caught a glimpse of my own dormant creative potential. It’s like a whole new world of possibility opened up to me. Ever since then, it’s a gift I’ve wanted to give others.

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Jeremy Utley Jeremy Utley

Look for Leverage

Leverage is one of the most fundamental mechanisms of value creation, yet folks look far enough beyond the balance sheet to reap its full rewards. Here’s how to bring leverage into daily life.

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Jeremy Utley Jeremy Utley

Set An Output Schedule

Lorne Michaels, the most-nominated person in Emmy history, has accomplished something that very entertainers do: sustained creative excellence. His mantra for creative success is quite surprising…

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Observe Your Customers

To make empathetic engagement with customers as rich as possible, it’s essential to immerse in and observe them in the wild, and to do so regularly. Some tips from an outstanding innovation leader.

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Jeremy Utley Jeremy Utley

Grant Permission to Deviate

“Smarter is better.” It’s hard to imagine a more sound premise. And yet, that’s not what the data suggest, nor what the history of innovation teaches. What we really need is permission to deviate from the smart approach.

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Jeremy Utley Jeremy Utley

Practice Empathy

If you find a problem that matters, you’re well on your way to a desirable innovation. How do you do that? Practice empathy.

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Jeremy Utley Jeremy Utley

Don’t “Come Up With” Ideas

I was blown away by Malcolm Gladwell’s response to the question, “If you were given a month to come up with an idea for a new story, what would you do?”

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Jeremy Utley Jeremy Utley

Try To Nap

As valuable as napping is as a tactic for courting breakthroughs, the nap itself is unnecessary: it’s the honest attempt at sleep that opens the floodgates.

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Wander

Mind wandering often connotes neglect. That’s a shame, because it’s essential to creativity: it enables the synthesis of unexpected connections, and the formulation of insights and fresh ideas.

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Jeremy Utley Jeremy Utley

Win Every Conference (SXSW, X4, etc)

My simple, battle-tested strategy for winning at the conference game. Developed to help combat the tendency to comfort-seeking and awkwardness-reduction. Applied in cringe-worthy moments, with delightful results.

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Jeremy Utley Jeremy Utley

Don’t Wait Until You’re “Qualified”

Cartoonist and storyteller Mo Willems provides the key to overcoming imposter syndrome. You’ve got to do the thing you aren’t qualified to do, in order to be qualified to do it.

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