Paint + Pipette

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Emphasize Desirability

Bernard Arnault became the richest man in the world — surpassing Musk, Bezos, and Buffet — not by focusing on profitability, but by foregrounding desirability. We all should.

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Jeremy Utley Jeremy Utley

Answer the Right Question First

Many individual innovators, and the vast majority of organizations, expend far too many resources answering the illusive question, “Can it even be done?” Instead, they should invest a fraction of the effort to answer a simpler, more important question first.

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