Paint + Pipette
A blog on the art & science of creative action.
Emphasize Desirability
Bernard Arnault became the richest man in the world — surpassing Musk, Bezos, and Buffet — not by focusing on profitability, but by foregrounding desirability. We all should.
Answer the Right Question First
Many individual innovators, and the vast majority of organizations, expend far too many resources answering the illusive question, “Can it even be done?” Instead, they should invest a fraction of the effort to answer a simpler, more important question first.