Jon Beekman, Founder and CEO of ManCrates, shares an enlightened tactic for helping innovators find breakthroughs they aren’t even looking for.

Charles Darwin wrote an astounding 15,000 letters to over 230 collaborators across more than 10 different scientific fields. He understood the value of sharing partially-formulated ideas.

Whenever a student asked legendary Stanford Professor Bob McKim for feedback on a new design concept, he consistently gave the same response: “Show me three.” Those three words contain a remarkable depth of wisdom.