Spectacular entrepreneurs craft clever experiments. And a robust experimentation practice demands a rigorous ideation ritual. At Stanford, this is how folks build the muscle.

Early stage founder gets devastating feedback on a rough concept pitch. What should she do? Don’t give up quickly! Make small tweaks before making big pivots.

Linus Pauling succinctly describes the essence of productive creativity: “The best way to have a good idea is to have lots of ideas.” Sounds simple enough. But just how many is “lots”?

Very few modern leaders have given ideas — or the creative process that conceives them — the kind of respect that Steve Jobs did. Sir Jony Ive vividly describes that care.

We all want to steward organizational resources responsibly. But sometimes, the problems we face aren’t clear, and neither are the solutions. In such cases, good stewardship requires divergent thinking, which often feels irresponsible.

NYU Prof Adam Alter asked Malcolm Gladwell, “If you were given a month to come up with an idea for a new story, and you had no constraints, what would you do?” I was blown away by the simple elegance of his answer.

As valuable as napping is as a tactic for courting breakthroughs, the nap itself is actually unnecessary: it’s the honest attempt at falling asleep that opens the floodgates.

Today’s post comes from Josh Ruff, consummate craftsman, coach, and innovation leader. Josh draws parallels between a creative team leveraging diverse perspectives, and a rowing team reaching the ever-elusive state of “swing.”

In the last 12 years, I’ve helped some 10,000 new innovators in training come up with new ideas and quickly assess if any are worth pursuing. I have never seen a new product with too few features.

This post is from Peter Sims, co-founder of FUSE corps and GivingTuesday, and author of Little Bets. He’s observed leaders like Beth Comstock and Steve Jobs carefully curate their constellation of collaborators.

It’s not as complicated as it seems. The only thing we have to give up is a sense of efficiency. As is the case with so many tactics for breakthrough thinking, we have to be willing to indulge irresponsibility to think beyond the box.

Inspired by an assignment we give our graduate students, here I attempt to state my intent as a researcher and teacher. Your feedback is very much welcome.

“You know that fantastic feeling you get after a great brainstorm? How do you get that on your own?” David Kelley, founder of IDEO and the Stanford d.school, gave me a lesson in pushing my own thinking. “Do a mind map. They’re the key to my creative success.” 

What kind of contributions get rewarded in your workplace? What constitutes brilliance? It’s critical to recognize that the definition of “genius” changes as we shift between convergent and divergent modes of thinking — and what gets rewarded should, too.

Today’s post comes from Chris Aho, an integral member of the ideaflow council. Chris writes about his 20+ year responsibility to deliver fresh material weekly — and what that taught him about cooking up ideas.

Linus Pauling, the only person in history to win two individual Nobel Prizes, succinctly describes the essence of productive creativity: “The best way to have a good idea is to have lots of ideas.” Sounds simple enough. But just how many is “lots”?

This post comes from Nicholas Thorne, one of the most gifted innovators I know. He writes, “I kindof cringed the first time I asked two people to separately help me with the same creative project. I felt like I was cheating on someone. Creative partnerships, however short-lived, have always seemed monogamous to me. 

Brainstorming is a well-known (and popularly-derided) practice of generating ideas together. What’s the best way to maximize creative output of a group ideation session?

Of course, we all want to steward organizational resources responsibly. But sometimes, the problems we face aren’t clear, and neither are the solutions. In such cases, good stewardship requires divergent thinking, which often feels irresponsible.

This post comes from noteworthy d.school alum William Hardaway. Will writes, “What I urge you to do is think out loud, write it down, and get more feedback than you can handle…”