
Methods of the Masters
A blog on the art & science of creative action.
Push Past Obvious
Paraphrasing Google X CEO Astro Teller, sparking group innovation can be as simple asking a team to “Gimme five.” Those two words contain a remarkable depth of wisdom.
Reach Beyond Yourself
The most popular post in my Stanford Slack channel illustrates a profound source of creative wisdom: “Would anyone be interested in staying after class tomorrow to brainstorm experiments?”
Magnify Your Problem
What do you do when your work is under public attack? Few have grappled with the question as deeply as Becky Margiotta, co-founder and champion of the 100,000 Homes campaign.
Get Unstuck
This guest post comes from Ozan Varol, one of my favorite rocket scientists. It’s excerpted from his new book, “Awaken Your Genius,” which is sure to be on my year-end best books list!
Make An Extra Revision
Don’t just generate new ideas. Iterate your old ones, too. According to legendary creators James Clear and Mr. Beast, iteration is sometimes even more important than a new idea.
Discern the Need for Input
One of the great secrets to effective creativity is, when you're finding creative output hard to come by, shift your attention to your inputs. The outputs of our thinking are largely a function of the inputs we seek.
Roast A Problem
Some problems can be hard to see from different perspectives. William Hardaway, a design leader in higher education recommends taking a light-hearted approach to exposing unexplored angles.
Build Your Idea Muscle
Spectacular entrepreneurs craft clever experiments. And a robust experimentation practice demands a rigorous ideation ritual. At Stanford, this is how folks build the muscle.
Number Your Ideas
World-class creators like Jon Acuff literally count their ideas. It’s one of the simplest ways to measure your creative capacity, and whether it’s growing.
Learn With Lunatics
The surprising secret to YouTube sensation Mr. Beast’s rise to prominence? Gathering likeminded learners to exponentially reduce the ramp of a new pursuit. Such folks are lunatics.
Appreciate Feeling Stuck
For all the ink that’s been spilled on overcoming creative blocks, we often neglect an important reality: getting stuck is essential to breaking through! Let’s stop to appreciate the feeling…
Design A Hypothesis
A good hypothesis is one of the most valuable assets in the scientific world. And they’re getting harder to come by. Luckily, this is where design thinking shines.
Request Criticism
Leaders at Stanford and Pixar have proven that one of the most powerful ways to accelerate the quality of our ideas is to actively seek and embrace critique.
Wield Your Weirdness Proudly
A common thread of breakthroughs is that they occur in “accidental” or unexpected ways. What if, instead of dismissing the accidental elements as irrelevant, we started deliberately deploying them?
Make Sacrifices
What do Kobe Bryant, Jerry Seinfeld, Michael Phelps, and the digital artist Beeple have in common? They all made sacrifices to do something special.
Gather Conceptual Legos
Wildly inventive individuals have a habit of gathering conceptual pieces before they know exactly what they’re going to do with them. The more legos you collect, the more ideas you can make.
Tap Into Your Subconscious
David Ogilvy attributed difficulties with original thinking to what he dubbed “the tyranny of reason.” Here are a few superrational escape techniques...