Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Push Past Obvious

Paraphrasing Google X CEO Astro Teller, sparking group innovation can be as simple asking a team to “Gimme five.” Those two words contain a remarkable depth of wisdom.

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Jeremy Utley Jeremy Utley

Reach Beyond Yourself

The most popular post in my Stanford Slack channel illustrates a profound source of creative wisdom: “Would anyone be interested in staying after class tomorrow to brainstorm experiments?”

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Jeremy Utley Jeremy Utley

Meander

We crave innovation that’s buttoned up nice and neat. But the creative process rarely is. It is “non-linear.” But we often eliminate the variability which drives unexpected outcomes.

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Jeremy Utley Jeremy Utley

Subtract

There’s a critical flaw with our default approach problem solving: we tend to look for things to add, even when subtraction yields better solutions.

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Jeremy Utley Jeremy Utley

Magnify Your Problem

What do you do when your work is under public attack? Few have grappled with the question as deeply as Becky Margiotta, co-founder and champion of the 100,000 Homes campaign.

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Get Unstuck

This guest post comes from Ozan Varol, one of my favorite rocket scientists. It’s excerpted from his new book, “Awaken Your Genius,” which is sure to be on my year-end best books list!

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Jeremy Utley Jeremy Utley

Make An Extra Revision

Don’t just generate new ideas. Iterate your old ones, too. According to legendary creators James Clear and Mr. Beast, iteration is sometimes even more important than a new idea.

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Jeremy Utley Jeremy Utley

Discern the Need for Input

One of the great secrets to effective creativity is, when you're finding creative output hard to come by, shift your attention to your inputs. The outputs of our thinking are largely a function of the inputs we seek.

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Jeremy Utley Jeremy Utley

Forget

Ownership is an exceptional innovation diagnostic. Who came up with the good idea? You might be surprised to see what an exceptional team does (and doesn’t) remember…

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Roast A Problem

Some problems can be hard to see from different perspectives. William Hardaway, a design leader in higher education recommends taking a light-hearted approach to exposing unexplored angles.

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Jeremy Utley Jeremy Utley

Build Your Idea Muscle

Spectacular entrepreneurs craft clever experiments. And a robust experimentation practice demands a rigorous ideation ritual. At Stanford, this is how folks build the muscle.

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Jeremy Utley Jeremy Utley

Number Your Ideas

World-class creators like Jon Acuff literally count their ideas. It’s one of the simplest ways to measure your creative capacity, and whether it’s growing.

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Jeremy Utley Jeremy Utley

Learn With Lunatics

The surprising secret to YouTube sensation Mr. Beast’s rise to prominence? Gathering likeminded learners to exponentially reduce the ramp of a new pursuit. Such folks are lunatics.

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Jeremy Utley Jeremy Utley

Appreciate Feeling Stuck

For all the ink that’s been spilled on overcoming creative blocks, we often neglect an important reality: getting stuck is essential to breaking through! Let’s stop to appreciate the feeling…

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Jeremy Utley Jeremy Utley

Design A Hypothesis

A good hypothesis is one of the most valuable assets in the scientific world. And they’re getting harder to come by. Luckily, this is where design thinking shines.

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Jeremy Utley Jeremy Utley

Request Criticism

Leaders at Stanford and Pixar have proven that one of the most powerful ways to accelerate the quality of our ideas is to actively seek and embrace critique.

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Jeremy Utley Jeremy Utley

Wield Your Weirdness Proudly

A common thread of breakthroughs is that they occur in “accidental” or unexpected ways. What if, instead of dismissing the accidental elements as irrelevant, we started deliberately deploying them?

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Jeremy Utley Jeremy Utley

Make Sacrifices

What do Kobe Bryant, Jerry Seinfeld, Michael Phelps, and the digital artist Beeple have in common? They all made sacrifices to do something special.

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Jeremy Utley Jeremy Utley

Gather Conceptual Legos

Wildly inventive individuals have a habit of gathering conceptual pieces before they know exactly what they’re going to do with them. The more legos you collect, the more ideas you can make.

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Jeremy Utley Jeremy Utley

Tap Into Your Subconscious

David Ogilvy attributed difficulties with original thinking to what he dubbed “the tyranny of reason.” Here are a few superrational escape techniques...

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